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Navigating Innovations and Market Shifts: A Tribute to Aromyx and the Path Forward for Ajinomatrix

In the wake of the closure of Aromyx, a respected competitor in the sensory technology landscape, we at Ajinomatrix take a moment to reflect on the volatile nature of innovation within the food and beverage industry. Aromyx's journey from a promising startup with an "artificial perception" technology to its unfortunate shutdown is a stark reminder of the industry's challenges.






As a fellow innovator in this space, Ajinomatrix has always admired Aromyx's pioneering work in capturing the essence of taste and smell through technology. Their approach to assisting food makers in maintaining flavors while altering ingredients was commendable. It's indeed a significant loss to the food tech community, and we extend our heartfelt respects to the team behind Aromyx.


However, this event also underlines a crucial lesson: the importance of not only pioneering technology but also establishing a sustainable and adaptable business model that can withstand market fluctuations and the test of monetization.


Ajinomatrix currently stands at a valuation of approximately 11 million euros, a testament to the trust and belief of our stakeholders, including the support from the EIT Digital's Open Innovation Factory. While this is an impressive milestone for a company at our stage, we remain cognizant of the challenges highlighted by the Aromyx narrative.


Market analysis and trends point towards a reduction in the number of F&B launches, as highlighted by GourmetPro and the broad market contractions noted by the PE/VC Review. Companies are being prudent, focusing on their core products and shying away from the risks associated with new product launches. The recent market downturn, as reflected in global investment trends, emphasizes the need for startups to carefully calibrate their strategies.


In light of these insights, Ajinomatrix is committed to:

  1. Continuing to leverage our suite of applications – Recipe Analyzer, Taste Tuner, FlavorGraph, and CACT Tool – ensuring they are poised for market readiness and usability.

  2. Pursuing strategic partnerships to bolster our resilience and capacity for sustained innovation.

  3. Remaining flexible and agile in our approach, learning from the market and adapting swiftly to its demands.

  4. Focusing on our mission to digitize sensory experiences, which aligns with consumer interests in value-adding and lifestyle-compatible products.


Ajinomatrix recognizes the changing tides of innovation and investment. We understand that now, more than ever, is the time to double down on delivering value, optimizing operations, and expanding our market reach while nurturing the relationships we've built with our customers and partners.


As we bid farewell to Aromyx, Ajinomatrix is poised to navigate the 'innovation apocalypse' in the F&B sector. With a blend of respect for the past and excitement for the future, we reaffirm our commitment to forging ahead with resilience, innovation, and strategic agility.


In honor of Aromyx, we will continue to innovate and strive for success in a market that is as challenging as it is rewarding. We stand as a beacon of how innovation, coupled with strategic business practices, can persevere and thrive.


The journey of Ajinomatrix is one of perseverance and innovation. As we continue to adapt and grow, we carry the legacy of those like Aromyx who have paved the way in this industry. We remain optimistic about the future, looking forward to continuing to offer unique value to our clients and stakeholders in an ever-evolving marketplace.


Farewell, you, formidable,


The Ajinomatrix Team

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